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Joy Nicholson Blog

Wait! What's Going On With AI?

I'm the least tech person you know, and Claude for Small Business still won me over

I'm the least tech person you know, and Claude for Small Business still won me over

I'm the least tech person you know, and Claude for Small Business still won me overJoy Nicholson
Published on: 17/07/2026

I'm the least tech person I know. Here's why Claude for Small Business finally made the AI tool question make sense.

Marketing Small businessAuthentic & Ethical AIBusiness TipsDigital MarketingMarketing and AI
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You Don’t Have an AI Problem.

You Don’t Have an AI Problem.

You Don’t Have an AI Problem. Joy Nicholson
Published on: 01/07/2026

AI cannot clarify an offer that was never clear. AI cannot understand a customer the business owner only vaguely understands.

Marketing Small businessAuthentic & Ethical AIBusiness TipsNavigating Motherhood & BusinessStart A BusinessDigital MarketingMarketing and AI
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What a Simple System Actually Looks Like

What a Simple System Actually Looks Like

What a Simple System Actually Looks LikeJoy Nicholson
Published on: 08/06/2026

You do not have an AI problem, you have a system problem. This week, the answer: what a simple AI system actually looks like, the three things it needs, and why none is another subscription.

Small businessBusiness TipsStart A BusinessDigital MarketingMarketing and AI
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You're Using AI Every Day. But Does It Actually Know You?

You're Using AI Every Day. But Does It Actually Know You?

You're Using AI Every Day. But Does It Actually Know You?Joy Nicholson
Published on: 13/05/2026

Most people set up AI and skip the one step that makes it actually work for their business.

Small businessAuthentic & Ethical AIBusiness TipsStart A BusinessDigital MarketingMarketing and AI
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